Embrace the Journey: Our rebrand

In 2024, we’re taking a new approach to delivering the feeling of your new car. We’ve got a new face but still deliver that same friendly, helpful and welcoming service that’s been familiar over the past 95 years.

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• Why are we taking a new approach?

   

  The purpose of our re-branding is to refresh our current branding and evolve our core values, which over the past 95 years have helped people relate to our brand. Our new branding becomes a symbolic representation of the journey you as our customer take with every visit to our showroom, every service booked and every positive experience with us. We want to bring to life an evolution of what you mean to us, how we operate and the detail we put into every journey.

• So, what's changing?

   

  Well, we’ve taken the time to invest in a new logo and icon that reflects the changes we want to make as your local dealership.
  
  

  Our logo embodies research from you as our customer and we’ve taken onboard the likes of the 12,000 Google reviews, positive in-branch feedback and the journey of ordering your new car or booking a service with us. We’ve thought out every detail when creating a new gradient of colours that reflects not only us as Toomey Motor Group but also you as a customer. Our historical Toomey purple has played a tremendous part in what we have created and we’ve made sure that our nearly 100 years in the business will never be left behind.

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• Embrace The Journey

  
  “Embrace the journey” is our new fitting slogan and will honour the journey Toomey Motor Group has been on as well as encourage our customers, staff and partners to embrace their journeys with us.