Toomey Rebrand - A Look at our History

8 Posted: 8th Mar 2024
Toomey Rebrand - A Look at our History

You’ve got that right – Toomey Motor Group has officially had a rebrand! As we approach nearly 100 years of Toomey, we’d like to take this opportunity to look back at the history of our company and how far we’ve come since our beginning 95 years ago.

  • It's safe to say that within Essex, Toomey Motor Group has cemented its presence as a hallmark name within both Southend and Basildon. Our commitment to developing relationships within local communities has heavily influenced the rebrand. With that being said, we are excited to share with you our history and our future.

    In 1929, a young entrepreneur named Joseph Toomey embarked on a journey of entrepreneurship by establishing Laindon Accumulators, specifialising in the sale of motorcycles. This marked the inception of the company widely recognised as 'Toomeys' in Essex.

    Over time, the Laindon Holdings Group of companies grew. To this day, Toomey Motor Group has grown alongside the enterprise and sister companies contained under MJT Securities Limited, including George Martin LTD, Toomey Leasing Group, Unit Export Limited and Laindon Holdings Limited.

  • Even throughout the difficulties that followed 1939-1947, Toomey's resilience and determination to ensure the local area flourished with new opportunities within areas such as Basildon through to 1961 demonstrates the companies optimistic resolve, persistent to provide satisfaction to our employees and customers.

    From the continued flourishing and expansion of the Laindon Holdings Group of companies through the 1960s, onwards through to the 1980s containing years of incredible change such as the launching of the Laindon premises, home of all LH Group Companies, the operations were carried out smoothly and professionally with little or no effect on any group activities, or hinderance to our customer enjoyment.

  • We've reflected a lot on our company's history for our rebrand, and we've made imperative deicisons based around the vital aspects of our morals and our reputation. For our new Toomey rebrand, we understand that buying a car can be a daunting experience, and we're here to encourage and embrace the journey with you.

    Our colour palette has been updated to reflect our core values, with the primary colour being purple, representing loyalty and professionalism. We've introduced light purple and blue, to incorporate colours for our entire demographic, and silver to symbolise our impressive showrooms. Our font has been made rounder and friendlier, whilst keeping a professional look, and accentuating the 'Toomey' in our name to distinguish our individualism and pride as a car and van retailer.

  • For more information on our rebrand decisions making process and further rational behind our rebrand deisgns, please click here.

    Whilst there will be enough words or time to convery how proud and howfar our company has come across these 95 years, we will continue to uphold our outstanding representation and customer satisfaction. Embrace the Journey.

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